Brand Guidelines

Brand guidelines might not be as exciting as a strapline, a colourway or a logo. But they are still an essential part of a brand’s success.

Consistency isn’t sacrificed for ubiquity by keeping a brand ‘on-brand’ all of the time. And they make sure that everyone affiliated with an organization knows exactly what the brand is.
Brand guidelines, therefore, need to serve as guide for employers and partners packed; a reference book for the storytellers, designers and marketers charged with communicating the brand.
As a leading brand guidelines agency, our job is to break down the complexity of brand messaging, positioning and vision for businesses. We’ll then create a definitive document that illustrates the nuts and bolts of the brand and tells a story of the brand that everyone can buy into.

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Re branding

Re-branding needn’t cost the earth or cause a headache. It just takes a little collective focus and perspective to make it a success.

Getting people to buy into the journey behind a re-brand is crucial.
We are aware of how bad planning in the branding process can cause lasting damage. Which is why we like to work closely with companies undergoing re-brands, and make it our duty to understand exactly what it is they want to achieve from their re-brand.
Whether a business requires subtle changes to positioning, wording, logos and styling, or wants to breathe new life into a tired brand identity, we have the skills and perspective to not only make the re-branding process inspiring and energizing for staff, but commercially successful with consumers.

Logo Design

A logo needs to be readable, versatile and memorable even before it leaves the drawing board. Or it’ll do no favors for a brand.

Logo design is about interpreting a brand through an iconic mark or logotype. It is a visual device that will serve as an instantly recognizable calling card for a business, and perhaps reflect the essence of the product or service in its make-up. But before anything is put to paper or pixel, it’s important to consider where it will appear and who in the world will see it. Only once a thorough understanding is reached can the creative process truly begin. As a leading logo design agency, we appreciate how important a logo is to the success of a brand, so we always do the right amount of consultation and research before we begin the logo design process.
Because a logo should define a brand, not prove how clever we are with fonts and felt tip pens.

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Internal Branding

Micro management is the wrong way to get staff saying the right things at the right time. Internal branding is the right way.

From the first moment a customer meets a representative of your brand, a relationship has begun. Whether that relationship flourishes or falls apart depends on how invested in your business that staff member is. So it would be fair to say that your employees are your most valuable brand assets.
Internal branding is a process which helps to motivate, inspire and empower these valued staff – across all department and on all levels – by making them feel part of a movement not just another brick in a wall. From internal presentations, through to training packs, from branding interior spaces through to creating branded stationery, we can provide you with internal branding and design solutions to engage and stimulate your employees and colleagues. We give companies the tools to create a workforce that is engaged and stimulated and saying all the right things to the customer. This includes

Branded Stationery
Company Reports
Interior Space Branding
Internal Presentations
Uniform Branding

Event Branding & Design

With so many brands vying for our attention, only the most innovative and entertaining will get through. Cue event branding.

Every day we are bombarded with countless marketing messages, most of which we choose to ignore. Marketing through events enables brands and companies to achieve cut-through in a dynamic, targeted and measurable way.
We provide event and brand design services that are built around core brand values, crafted to target audiences and proven to drive awareness and engagement. We also know that much of the anticipation and excitement – the all-important ‘buzz’ – is generated prior to the event, so we’ve perfected our hype skills appropriately.
From e-shots and temporary websites to hand-written letters, guerrilla advertising and artfully-staged invites or spontaneous flash mobs, we have the insight and inspiration to deliver the right amount of awareness, anticipation and excitement for any event. This includes

Event and Exhibition Stand Branding
Event Packs
Event Websites
Poster Boards
Press Packs

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Environment Branding

Design can’t change the weather, but it can change the environment. Ladies and gentlemen, we give you… environment branding!

The potential for creating intimate and instant connections between your brand and audience via environment branding is limitless. So whether you want to create an impact through visuals, sounds, smells, music, whatever, we can help you create unique real-life, real-time experiences. Wherever the action unfolds – in retail outlets, corporate events, in public spaces, hotels or restaurants – environment branding can be an extremely powerful tool, offering engaging, often multi-sensory brand experiences that consumers will love and not forget in a hurry.

Brand/Business Naming

Some say naming a brand is as hard as naming a child. We say it’s harder and a lot more problematic if you get it wrong…

Names carry all sorts of emotions and feelings with them. In the professional world they carry the
Added weight of aspiration, expectation and apprehension: will it do our business justice? Will it
Resonate with our customers? Does it mean anything rude in Spanish?
We appreciate that naming – or renaming – a business isn’t easy. And like finding a domain name online, it’s becoming increasingly difficult to find something unique. (Like Google, or Uber, or iBrand Africa, for example.)
So as a brand naming agency, we’re here to help you, from concept to registration.
Applying using our creative design skills and industry experience, we can help you create a name that satisfies both your emotional and practical requirements. From name generation to legal searches, name registration and trade marking, we can help you find a name that fits.

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Brand Strategy Development

Good things start with a well-thought-out brand strategy. But don’t just take our word for it…

Apple started with a seed of an idea. Virgin started in the mind of a chap on a houseboat. Innocent Smoothies began life at a small music festival. And the secret of their success? A well-thought-out brand strategy.
We help businesses of all types develop their brand strategy by gaining a clear understanding of what they do, where they come from and where they want to be. We find out what makes their brand unique, learn about their industry, their customers and competitors. Then we’ll position their brand at the heart of everything and develop a strong, connecting brand strategy.

Brand Identity Development

The way a business looks and sounds is tied up in their brand identity. But sometimes it just needs a little untangling…

Names carry all sorts of emotions and feelings with them. In the professional world they carry the
Added weight of aspiration, expectation and apprehension: will it do our business justice? Will it
Resonate with our customers? Does it mean anything rude in Spanish?
We appreciate that naming – or renaming – a business isn’t easy. And like finding a domain name online, it’s becoming increasingly difficult to find something unique. (Like Google, or Uber, or iBrand Africa, for example.)
So as a brand naming agency, we’re here to help you, from concept to registration.
Applying using our creative design skills and industry experience, we can help you create a name that satisfies both your emotional and practical requirements. From name generation to legal searches, name registration and trade marking, we can help you find a name that fits.We help companies develop a brand identity that is a coherent articulation of their unique brand values, personality traits and aspirations. This enables them to create a clearly definable position that connects with their customers, helping them grow their businesses. We follow a simple yet effective process that begins with the confirmation of a company’s core
Values and the laying of a solid brand foundation. We then develop a suite of versatile visual and verbal brand identities, which we can roll out across all brand communications. Whether it’s a new identity or the refreshing of an existing one that’s required, we have the experience and expertise to help a company develop a strong brand identity that in turn strengthens their business.

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Brand Launch

A brand launch can really help cement the new brand thinking or design work you’ve completed with your people and customers.
Taking your brand positioning and strategy from paper to your people is vital. They need to live the brand and feel part of it, plus everyone likes a bit of clarity and detail if it’s not death by PowerPoint!
Big rebrands, or changes in direction are also an opportunity to engage with your customers and let them know what’s going on.
Once we’ve completed the brand thinking we can help with:
Planning a launch
Internal communications, posters and video
Brand books for your people, the bible of your brand
Clever use of promotional gifts
Customer communications
Internal workshops for Tone of Voice